18th International Eyes & Ears Awards
Best station spot
1st Prize
13th Street: Koffer packen
Who doesn't know the children's game "I pack my bags and take with me…"? Just as innocently, this image spot from 13th Street starts: two children's voices tell us what they pack in their suitcase. But then we see and hear what items they want to bring: a knife, an iron rod and even a rocket launcher. Oh, we're on 13th Street, the partner for Thrill & Crime. Highly suitable image spot!
Creative team: Elmar Krick, Brand Director NBCUniversal International Networks; Daniel Saini, Producer NBCUniversal International Networks; Tim Steuer, Senior Producer NBCUniversal International Networks; Raphael Brunner, Tonmeister NBCUniversal International Networks
2nd Prize
BR: BR-KLASSIK.de
Creative team: Peter Fohrwikl, Redaktionsleitung BR-KLASSIK Bayerischer Rundfunk; Ben Alber, BR-KLASSIK Bayerischer Rundfunk; Peter Rieckhoff, BR-KLASSIK Bayerischer Rundfunk; Christoph Kienzle, Konzeption/Creative Direction/Kamera Agentur ROSE PISTOLA; Lea Hörl, Konzeption/Art Direction Agentur ROSE PISTOLA; Frank Weidenfelder, Schnitt/Postproduction/Editing Agentur ROSE PISTOLA; Maria Fischer, Handlettering/Grafik Agentur ROSE PISTOLA; Holger Felten, Art Direction/Projektleitung Agentur ROSE PISTOLA
3rd Prize
n-tv: Wichtiges bewegt
Creative team: Cornelia Dienstbach, Leitung Marketing n-tv & Verticals/Diversifikation Mediengruppe RTL Deutschland; Sabrina Engel, Marken Managerin n-tv Mediengruppe RTL Deutschland; Lisa Dukowski, Marken Managerin n-tv Mediengruppe RTL Deutschland; Alessandro Taschetta, Senior Promotion Producer Mediengruppe RTL Deutschland; Panajiota Walko, Promotion Producer Mediengruppe RTL Deutschland; Andreas Henke, CCO Havas Worldwide Düsseldorf; Harald Jäger, Director Client Services Havas Worldwide Düsseldorf; Martin Breuer, Executive Creative Director Havas Worldwide Düsseldorf; Nina Schreier, Senior Producer Havas Worldwide Düsseldorf
Best on air programme spot: Acquired fictional productions
1st Prize
Bond Street Film Stockholm: C More – Leo
Bond Street Film Stockholm uses Leonardo DiCaprio's long-awaited Oscar win to promote several films with the actor on C More: "Congratulations to the Oscar, Leo," says the voiceover while Leo walks over a red carpet in a flurry of camera flashes. With footage material from the most famous DiCaprio films, the trailer ends with a highlight: 4 posters are unveiled – these blockbusters are now showing on C More. Simple idea, brilliantly implemented!
Creative team: Eoin Conroy, Producer Bond Street Film Stockholm; Attis Gabrielsson, Producer Bond Street Film Stockholm; Lars Bilk, CD Bond Street Film Stockholm; Fabrice Billet, Producer Bond Street Film Stockholm
2nd Prize
ProSieben: Ostern 2016
Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion Creative Solutions – ProSiebenSat.1 TV Deutschland; Raphael März, Senior Writer/ Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Andrea Hartl, Writer/ Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Jochen Blatz, Concept Creative Solutions – ProSiebenSat.1 TV Deutschland; Reinhard Keller, Audio Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Markus Goles, Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Michael Funk, Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Melanie Kufner, Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland
3rd Prize
13th Street: Chosen Marathon
Creative team: Elmar Krick, Brand Director NBCUniversal International Networks; Fabian Schneider, Producer NBCUniversal International Networks; Tim Steuer, Senior Producer NBCUniversal International Networks; Raphael Brunner, Tonmeister NBCUniversal International Networks
Best on air programme spot: Local fictional productions
1st Prize
Sat.1: Die Udo Honig-Story
All of Germany knows the Udo Honig – uh…Uli Hoeneß story. How can the satire be applied to the tax scandal of the Bavarian manager efficiently & full of jokes? Creative Solutions shows it: Actor Uwe Ochsenknecht was brought in and extended the character Udo Honig into the trailer: Based on the famous Hoeneß-fury, he addresses the audience here: "You have to turn on your TV when the satire of the year is shown." Of course!
Creative team: Sebastian Schwarzer, Vice President Promotion Creative Solutions – ProSiebenSat.1 TV Deutschland; Matthias Piskernik, Senior Texter/Konzeptioner Creative Solutions – ProSiebenSat.1 TV Deutschland; Gerald Kabiczek, Senior Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Andreas Kutscher, Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Bettina Prieler, Texterin/Konzeptionerin Creative Solutions – ProSiebenSat.1 TV Deutschland; Florian Winter, Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Bernd Lutieschano, Head of Art Creative Solutions – ProSiebenSat.1 TV Deutschland; Manuela Liebel, Product Manager Central Marketing – ProSiebenSat.1 TV Deutschland
2nd Prize
ZDF: Ku'damm 56
Creative team: Thomas Grimm, Leitung Marketing ZDF; Tino Windisch, Leiter Programm-Marketing 2 ZDF; Anja Sotscheck, Projektleitung ZDF; Daniela Kühn, Redakteurin Off Air ZDF; Christina Holzer, Art Direction KNSK; Christopher Malik, Texter KNSK; Holger Geisler, Regisseur/ Geschäftsführer Alpenblick; Tobias Schult, Foto; Alex Nabi, Kamera
3rd Prize
RTL: Alarm für Cobra 11
Creative team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Creative Manager Fiction Mediengruppe RTL Deutschland; Hamid Behbudi, Schnitt & Konzeption Mediengruppe RTL Deutschland; Arne Thomas, Sound-Design Mediengruppe RTL Deutschland; Philipp Steffens, Leitung Fiction RTL Mediengruppe RTL Deutschland
Best on air programme spot: Sports
1st Prize
Bond Street Film Stockholm: C More – Masters
This spot from Bond Street Film Stockholm pays tribute to the great history of golf. It impresses with its cuts and emotional music: an entertaining tribute to famous golfing professionals like Ben, Bernhard, Tiger and Jordan – that make you excited for the next Masters tournament!
Creative team: Eoin Conroy, Producer Bond Street Film Stockholm; Lars Bilk, CD Bond Street Film Stockholm
2nd Prize
Bond Street Film Stockholm: C More – Wimbledon
Creative team: Eoin Conroy, Producer Bond Street Film Stockholm; Lars Bilk, CD Bond Street Film Stockholm
3rd Prize
Red Bull TV: Propeller Vans
Creative team: Rüdiger Schrattenecker, Executive Producer Red Bull Media House TV; Johanna Steppan, Producer Red Bull Media House TV; Cornelia Huber, Cutter Red Bull Media House TV; Tina Siglreithmayr, Project Manager Red Bull Media House TV; Simon Rachbauer, Content Manager Red Bull Media House TV
Best on air programme spot: News & Information
1st Prize
ZDF: heute-journal
This spot emphasizes what news broadcasts have to do today in order to provide support and orientation in the information flow. News formats require credibility, trust and integrity. Accordingly, the ZDF news anchors Claus Kleber and Marietta Slomka give insights into their daily work and give the demands of news a face.
Creative team: Thomas Grimm, Leitung Marketing ZDF; Tino Windisch, Leiter Programm-Marketing 2 ZDF; Sabine Ramseger-Kurz, Projektleitung Programm Marketing 2 ZDF; Lars Büchel, Regie element e Filmproduktion; Patrick Volm-Dettenbach, Produzent element e Filmproduktion; Sophie Florentine, Producer element e Filmproduktion; Claire Jahn, Kamera element e Filmproduktion
2nd Prize
n-tv: Star Wars
Creative team: Cornelia Dienstbach, Leitung Marketing n-tv & Verticals/Diversifikation Mediengruppe RTL Deutschland; Sabrina Engel, Marken Managerin n-tv Mediengruppe RTL Deutschland; Lisa Dukowski, Marken Managerin n-tv Mediengruppe RTL Deutschland; Alessandro Taschetta, Senior Promotion Producer Mediengruppe RTL Deutschland; Panajiota Walko, Promotion Producer Mediengruppe RTL Deutschland
3rd Prize
DW: Conflict Zone
Creative team: Maren Wintersberg, Head of Operations Deutsche Welle; Stephan Riebel, Executive Producer Deutsche Welle; Peter Meffert, Producer Deutsche Welle; Martin Reinhold, Cutter Deutsche Welle; Ute Schmidt, Sound-Designer Deutsche Welle
Best on air programme spot: Comedy
1st Prize
ProSieben: Mad Mystery Monday
How to promote an evening programme with completely different formats like 'The Big Bang Theory', 'X-Files', 'Circus Halligalli' and 'In the Box'? Simple: Creative Solutions lets the two agents from 'X-Files' meet the weirdest characters ProSieben has to offer. The result is a funny and original spot, which makes you want the Mad Mystery Monday.
Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion Creative Solutions – ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Johanna Kolb, Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Joachim Manuel Weber, Audio Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Melanie Kufner, Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Mathias von Wyschetzki, Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; David Hoffmann, Product Manager ProSieben Central Marketing – ProSiebenSat.1 TV Deutschland
2nd Prize
Comedy Central: Bob's Burgers
Creative team: Arjen Noordeman, Creative Director Viacom International Media Networks; Nicki Dreyer, Head of Creative Viacom International Media Networks; Janine Kolod, Marketing Manager Viacom International Media Networks; Jorge Fröberg, Motion GFX & Design Viacom International Media Networks; Csaba Molnar, Animator Viacom International Media Networks
3rd Prize
ProSieben: The Big Bang Theory
Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion Creative Solutions – ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Jonas Bucher, Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Kurt Rehling, Audio Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Maximilian Baumgartner, Concept Creative Solutions – ProSiebenSat.1 TV Deutschland; Jasmin Rolle, Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Mathias von Wyschetzki, Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; David Hoffmann, Product Manager ProSieben Central Marketing – ProSiebenSat.1 TV Deutschland
Best on air programme spot: Kids
1st Prize
CapeRock: Nickelodeon – The Ludwigs
The task was to present the five protagonists of the children's series, while at the same time indicating the family secrets the children find in a mysterious house in Amsterdam. CapeRock manages the balancing act: we now know the children of the series, and that there are many secrets to discover in 'The Ludwigs'.
Creative team: Marco Paul de Jeu, Strategy Director/Founder CapeRock: branding, design & animation; Dann Smit, Creative Director/Founder CapeRock: branding, design & animation; Martijn Wolff, Head of Production/Founder CapeRock: branding, design & animation; Jonathan Singh, Design Director CapeRock: branding, design & animation; Frank Gouwy, Brand developer CapeRock: branding, design & animation; Jord Veerman, Motion designer & Coordination CapeRock: branding, design & animation; Susanne Nijkamp, Editor CapeRock: branding, design & animation
2nd Prize
Disney Channel: Guten Morgen Kino
Creative team: Ole Tuerck, Head of Creative Services The Walt Disney Company GSA; Thorben Osthus, Senior Writer/Producer The Walt Disney Company GSA; Christian Gandl, Senior Producer Owned & Partner The Walt Disney Company GSA; Nermin Gladers, Geschäftsführer Seeblick Media; Horst Czenskowski, Regie Seeblick Media; Florian Langanke, Kamera Seeblick Media; Katrin Geller, Art Director Seeblick Media; Gunnar Graewert, Komponist Young & Loud
3rd Prize
KiKA: kommt zu dir – KiKA LIVE Allstars
Creative team: Ute Weiß, Trailerproducer KiKA; Alexander Thümmler, Kameramann & 3D-Artist KiKA; Mike Herr, Projektleiter KiKA kommt zu dir KiKA; Ellen Kärcher, Redaktionsleiterin Promotion & Design KiKA
Best on air programme spot: Show & Entertainment
1st Prize
ProSieben: The Voice of Germany
The battle for the best voice is running backwards in this spot. First we see the chaos that the coaches cause on the hunt for the best talent in a restaurant. Then we realise that they are really only welcoming the new jury member Andreas Bourani. Creative Solutions staged the coaches sometimes fast, sometimes in slow motion – but always with the typical feel for new talent!
Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Alexander Krause, Regisseur/CD Creative Solutions – ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Anne-Jacqueline Wenisch, Account Executive Creative Solutions – ProSiebenSat.1 TV Deutschland; Stephan Winkler, Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Audio Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Marius Eder, 3D Artwork/Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Verena Geigl, Junior Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Ralph Aubele, Senior Texter/Konzeptioner Creative Solutions – ProSiebenSat.1 TV Deutschland
2nd Prize
NDR: Ohnsorg-Theater KULT
Creative team: Matthias Bremer, Autor NDR; Christina Gribbe, Redaktion NDR
3rd Prize
SWR: Blechduell
Creative team: Wolfgang Eckerle-Kohr, Leitung Präsentation SWR Fernsehen; Georg Andres, Redaktion SWR Fernsehen; Rainer Thienel, Regie SWR Fernsehen; Gerhard Bleichert, Kamera SWR Fernsehen
Best on air programme spot: Culture & Documentary
1st Prize
Viasat History: Empire Of The Tsars
Viasat History promotes the documentation of the Romanov dynasty, which ruled Russia for centuries, with a simple question: What would happen if we gathered all family members in one room for a portrait? The answer is in the spot: jealousy, conspiracy, love and much drama. With a sense of detail, we meet the Russian tsars of different centuries as well as the spiritual healer Rasputin. Historical costumes and authentic props round out the spot. Pure history!
Creative team: Sergey Saprygin, Director & Creative Producer Viasat World; Simon Mitchell, Creative Director Viasat World; Paul Evans, Senior Producer Viasat World; Simone Heineck, GFX Viasat World; Dmitry Bogdanov, Executive Producer Rivelty; Ivan Pomorin, D.O.P Rivelty; Mikkel Eriksen, Sound Design/Sound Mix Instrument-Studio
2nd Prize
NDR: #EinMomentDerBleibt
Creative team: Daniela Raskito, Autorin NDR; Sven Hille, Autor NDR; Matthias Fening, Redaktion NDR
3rd Prize
ZDF: Make Love
Creative team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Alexandra Schulte, Projektleitung ZDF; Janek Czechowski, Grafiker ZDF
Best B2B spot
1st Prize
SRF: Spielfilm & Serien Screen-Up 2015
"Think big!" is the message that the SRF gives its advertising customers in 2015. Visually stunning, cool and funny the screen-up spot presents the new series and movies at SRF. The song is cut to the images and interwoven with sound bites in such a way that it takes over the storytelling. We love it!
Creative team: Ralph Bühler, Producer SRF; Oliver Treml, Teamleiter SRF; Patrick Arnecke, Leiter Design & Promotion SRF; David Angehrn, Leiter Strategie & Planung SRF; Alex Hefter, Leiter Gestaltung & Marketing SRF; Thomas Schümperli, Teamleiter SRF; Graziella Ferrara, Operator TPC
2nd Prize
mehappy: RTL II – Mixtape
Creative team: Klaus Schäfer, Geschäftsführung mehappy; Oliver Behrens, Trailerschnitt mehappy; Andre Gronwald, Grafik mehappy; Verena Hemberger, Konzept mehappy; Carlos Zamorano, Direktor Marketing und Kommunikation RTL II; Christina Wiesner, Leitung Marketing, Kreation und Werbung RTL II
3rd Prize
RTL & Filmstyler Pictures: BOXEN – Klitschko vs. Fury
Creative team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Marc Rhiem, Producer, Schnitt & Konzept Mediengruppe RTL Deutschland; Patrick Laukemper, Color-Grading Mediengruppe RTL Deutschland; Michael Becker, Color-Grading, VFX-Design Mediengruppe RTL Deutschland; Gregor Wagner, Sound-Design Mediengruppe RTL Deutschland; Manfred Loppe, Leitung Sport RTL Mediengruppe RTL Deutschland; Frank Schneider, Geschäftsführer, Regie Filmstyler Pictures; Knut Adass, Kamera Filmstyler Pictures
Best special advertising
1st Prize
SevenOne AdFactory: Innovative special ad concept for Sony's Pixels & ProSiebenSAT.1
For the launch of the Sony film 'Pixels', SevenOne AdFactory makes Galileo host Stefan Gödde part of the movie. Right after his show, the host leads over to the cinema trailer and becomes pixelated himself, right before the eyes of the surprised Galileo viewers. Customer-specific and attention-grabbing!
Creative team: Sabine Eckhardt, Geschäftsführerin SevenOne AdFactory; Stephan Zurawki, Project Manager SevenOne AdFactory; Oliver Dietrich, Director Creative Ideation ProSiebenSat.1 Media SE; Thomas Ruland, Unit Director SevenOne Media; Daniel Daugsch, Senior Creative Manager SevenOne Media; Birgit Richter, Head of Advertising Sony Pictures Releasing; Markus Bierig, Senior Sales Manager SevenOne AdFactory; Sabine Kruzinski, TV Optimierung OMD
2nd Prize
SevenOne AdFactory: First programme integration of fictional movie characters for Disney's Zoomania
Creative team: Sabine Eckhardt, Geschäftsführerin SevenOne AdFactory; Markus Bierig, Senior Sales Manager SevenOne AdFactory; Jendrik Flach, Product Manager SevenOne AdFactory; Marten Altenkamp, Conceptioner SevenOne AdFactory; Oliver Dietrich, Director Creative Ideation ProSiebenSat.1 Media SE; David Mossler, Account Director SevenOne Media; Daniel Daugsch, Senior Creative Manager SevenOne Media; Manja Jacob, Manager Media The Walt Disney Company
3rd Prize
SevenOne AdFactory: Innovative special ad concept for Disney’s Zoomania
Creative team: Sabine Eckhardt, Geschäftsführerin SevenOne AdFactory; Markus Bierig, Senior Sales Manager SevenOne AdFactory; Franziska Kripp, Project Manager SevenOne AdFactory; Marten Altenkamp, Conceptioner SevenOne AdFactory; David Mossler, Account Director SevenOne Media; Daniel Daugsch, Senior Creative Manager SevenOne Media; Oliver Dietrich, Director Creative Ideation ProSiebenSat.1 Media SE; Manja Jacob, Manager Media The Walt Disney Company
Best special marketing
1st Prize
ZHdK: Der wilde Werner
This innovative marketing stunt created by ZHdK students had the desired success: With a fictitious story about an illegal go-kart scene and a down-to-the-minute distribution plan, they managed to bring this urban myth into circulation. The students used the mechanisms of reporting in digital media in a successful way. This story was even covered outside of Switzerland. Great idea with an effective impact!
Creative team: Alun Meyerhans, Director/Editor/Sounddesign/Colorist/2. Camera Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien; Michael Schwendinger, Director/Editor/1. Camera Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien; Harry Herchenroth, Music Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien; Gregg Skerman, Sound Mastering Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien; Beatriz Duarte, Translation Zürcher Hochschule der Künste | Cast/ Audiovisuelle Medien; Eric Andreae, Mentoring Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien; Marc Uricher, Mentoring Zürcher Hochschule der Künste | Cast/Audiovisuelle Medien
2nd Prize
RTL: Alarm für Cobra 11 – Crash-Prämie
Creative team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Creative Manager Mediengruppe RTL Deutschland; Hamid Behbudi, Producing Mediengruppe RTL Deutschland; Arne Thomas, Sound-Design Mediengruppe RTL Deutschland; Phillip Steffens, Leitung Fiction RTL Mediengruppe RTL Deutschland
3rd Prize
RTL: DEUTSCHLAND 83 – Presseheft
Creative team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Ulli Schumacher, Creative Director Design Mediengruppe RTL Deutschland; Heiko Theuerkauf, Art Director Mediengruppe RTL Deutschland; Doris Mertens, Gestaltung Mediengruppe RTL Deutschland; Christian Körner, Kommunikation RTL Mediengruppe RTL Deutschland
Best text design or use of language and voice
1st Prize
Sat.1: Hangover 1 & 3
In order to promote the well-known films 'Hangover 1 & 3', Creative Solutions chose a young, fresh and surprising style: with a rap and specially adapted music, the movie sequences were humorously re-staged. Here, we see the pleasantly crazy side of Sat.1 as a provider of high quality entertainment. Innovative and entertaining!
Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Niels Müller, Head of Promotion SAT.1 Creative Solutions – ProSiebenSat.1 TV Deutschland; Dirk Henschel, Senior Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Gerald Kabiczek, Senior Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Matthias Piskernik, Senior Texter/Konzeptioner Creative Solutions – ProSiebenSat.1 TV Deutschland; Martin Dominiak, Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Josephine Döll, Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Vanessa Seemann, Junior Product Manager Central Marketing – ProSiebenSat.1 TV Deutschland
1st Prize
kabel eins: Mars Attacks
"It is time, we have a visitor from outer space" – with this specially rewritten song on the melody of the Tom Jones hit "It's not unusual" kabel eins promotes the science fiction comedy 'Mars Attacks'. Even though the Martians end Tom Jones' performance in the movie with their destructive rage: A+ for kabel eins!
Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Oliver Rojschl, Head of Promotion kabel eins/Creative Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Florian Winter, Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Dominik Schütz, Senior Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Reinhard Keller, Audio Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Mona Tautz, Junior Project ManagerCreative Solutions – ProSiebenSat.1 TV Deutschland; Sandra Assadi, Head of Marketing kabel eins Central Marketing – ProSiebenSat.1 TV Deutschland; Aysegül Karli, Junior Product Manager Central Marketing – ProSiebenSat.1 TV Deutschland
2nd Prize
13th Street: Herzblatt
Creative team: Elmar Krick, Brand Director NBCUniversal International Networks; Fabian Schneider, Producer NBCUniversal International Networks; Tim Steuer, Senior Producer NBCUniversal International Networks
Best event promotion spot
1st Prize
CapeRock: IDFA Festival
The International Documentary Film Festival Amsterdam is the world's largest film festival for documentary films. In order to promote the IDFA Festival, CapeRock placed the camera at the centre of the trailer – the camera in various scenarios, always ready to capture a topic as objectively as possible. The cameras finally form the logo of the festival: a stylised camera on a tripod. There is hardly anything more suitable for the event!
Creative team: Marco Paul de Jeu, Strategy Director/Founder CapeRock: branding, design & animation; Dann Smit, Creative Director/Founder CapeRock: branding, design & animation; Martijn Wolff, Head of Production/Founder CapeRock: branding, design & animation; Frank Gouwy, Brand developer CapeRock: branding, design & animation; Jord Veerman, Motion design & Coordinator CapeRock: branding, design & animation; Susanne Nijkamp, Editor CapeRock: branding, design & animation; Cabo da Roca, Sound
2nd Prize
ZDF: Silvesterkracher
Creative team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Tino Windisch, Leitung Programm-Marketing 2 ZDF; Jan Böhmermann, Darsteller/Silvesterkracher ZDF; William Cohn, Darsteller/Rakete ZDF; Sabine Ramseger-Kurz, On Air Producer/Projektleiterin ZDF; Alexandra Schulte, On Air Producer/Projektleiterin ZDF; Matthias Murmann, Executive Producer btf
3rd Prize
NDR: Landpartiefest
Creative team: Ben Doormann, Autor NDR; Christina Gribbe, Redaktion NDR
Best radio spot
1st Prize
n-tv: Wichtiges bewegt
n-tv wonders what moves people and is sure: If someone sprayed a mixture "of polymers of vinyl pyrrolidone, vinyl acetate and ethanol in the long horn strands of helical keratin molecules and sulphur bridges", no one is interested. But if someone with such a creative hairstyle wants to become the next US president – this is worth a message. Simple idea with strong effect!
Creative team: Cornelia Dienstbach, Leitung Marketing n-tv & Verticals/Diversifikation Mediengruppe RTL Deutschland; Sabrina Engel, Marken Managerin n-tv Mediengruppe RTL Deutschland; Lisa Dukowski, Marken Managerin n-tv Mediengruppe RTL Deutschland; Andreas Henke, CCO Havas Worldwide Düsseldorf; Harald Jäger, Director Client Services Havas Worldwide Düsseldorf; Martin Breuer, Executive Creative Director Havas Worldwide Düsseldorf; Nina Schreier, Senior Producer Havas Worldwide Düsseldorf
2nd Prize
DMAX: Tool Time
Creative team: Johanna Bickel, Executive Marketing Discovery Networks CEEMEA; Regina Grabner, Coordinator Marketing Discovery Networks CEEMEA; Eike Immisch, Director Marketing Discovery Networks CEEMEA; Jasmin Seitel, Etat Director Heye; Tobias Bundt, Executive Creative Director Heye
Best on air station campaign
1st Prize
ProSieben MAXX: Tune In – Empfehle
The task was to develop a "Tune In" campaign for ProSieben MAXX, which runs as a cross-promotion on ProSieben. Based on the recommendation principle of Amazon – if you like this, you also like that – Creative Solutions produced different spots. However, these recommendations are not based on any algorithm except the principle of insanity. Because who can image an "if you like" chain like this: Megablockbusters = Movies = Popcorn = Sweet things = Kittens = Fur = Monsters = Supernatural. Crazy, striking and effective!
Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Michael Prenner, Text/Concept Creative Solutions – ProSiebenSat.1 TV Deutschland; Claudia Ahammer, Senior Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Dennis Usbeck, Senior Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audio Creative Solutions – ProSiebenSat.1 TV Deutschland; Martin Lerf, Art Director (extern) Creative Solutions – ProSiebenSat.1 TV Deutschland; Sebastian von Wyschetzki, Creative Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Alexander Wagner, Head of Marketing ProSieben MAXX Central Marketing – ProSiebenSat.1 TV Deutschland
2nd Prize
RTL: Willkommen Zuhause – November-Trailer
Creative team: Björn Klimek, Leiter Marketing & Creative Director RTLMediengruppe RTL Deutschland; Christian Mirow, Creative Manager Kampagnen Mediengruppe RTL Deutschland; Lars Truhn, Idee Mediengruppe RTL Deutschland; Susanne Jung, Creative Manager Text Mediengruppe RTL Deutschland; Mirjam Pézsa, Regie & Konzept Mediengruppe RTL Deutschland; Michael Zschiesche, Marken-Manager Mediengruppe RTL Deutschland; Sven Lützenkirchen, Kamera Mediengruppe RTL Deutschland; Gregor Wagner, Sound-Design Mediengruppe RTL Deutschland; Frank Hoffmann, Geschäftsführung RTL Mediengruppe RTL Deutschland
3rd Prize
Nick Jr: Crafty Characters
Creative team: Bettina Vogel, VP Creative Content & Development VIMN Germany; Stefan Schomerus, Konzept/Regie/Kamera/Schnitt/Design/Animation VIMN Germany; Jana Kritchever, Assistant/Trainee VIMN Germany; Richard Barry, Creative Director Nickelodeon International; Sebastian Müller, Musik & Sounddesign Hofkapellmeister Berlin
Best on air programme campaign: Acquired fictional productions
1st Prize
Bond Street Film Stockholm: C More – Spectre
Bond Street Film Stockholm promotes the premiere of the new Bond film 'Spectre' on C More with short and concise spots. For the action film series, typical scenes are underlined with tension-filled music. Every spot is playing with the words "Welcome James, it's been a long time, Coming Soon" in one way or another. Funny and absolutely fitting to the Bond brand!
Creative team: Eoin Conroy, AD Bond Street Film Stockholm; Attis Gabrielsson, Producer Bond Street Film Stockholm; Lars Bilk, CD Bond Street Film Stockholm
2nd Prize
RTL II: The Walking Dead – Fehlt bei Ihnen auch schon jemand?
Creative team: Carlos Zamorano, Direktor Marketing & Kommunikation RTL II; Kristina Wiesner, Leitung Marketing Kreation & Werbung RTL II; Hannah Rackwitz, Projektmanager Marketing Kreation & Werbung RTL II; Klaus Schäfer, Geschäftsführer mehappy
3rd Prize
Super RTL: Hinter Gittern
Creative team: Mara L‘Assainato, Leiterin On-Air Promotion RTL DISNEY Fernsehen; Christine Arndt, Leiterin Primetime RTL DISNEY Fernsehen; Marcel Neumann, Geschäftsführer/Regisseur Visavis Filmproduktion; Marco Kuschnier, Geschäftsführer Marco Kuschnier GmbH
Best on air programme campaign: Local fictional productions
1st Prize
VOX: Club der roten Bänder
The on air campaign for the first in-house produced VOX series 'Club der roten Bänder' is extremely extensive. From teasers with quotes from the author to short trailers in which the protagonists are presented, to long spots with content scenes – all elements of the campaign allow the viewer to participate in the fate of the young protagonists. The campaign manages to promote a sensitive subject in a sensible and moving way. The whole family is guaranteed to tune in!
Creative team: Jutta Hertel, Leiter Marketing VOX Mediengruppe RTL Deutschland; Marcus Herre, On Air Promotion Mediengruppe RTL Deutschland; Thomas Siepe, Trailer Producer Mediengruppe RTL Deutschland; Florian Grünewald, Konzeption/Text VOX Mediengruppe RTL Deutschland; Nina Gless, Konzeption/Regie/AD Motion VOX Mediengruppe RTL Deutschland; Daniel Lembke, Motiondesign Mediengruppe RTL Deutschland; Britta Mangold, Kamera Mediengruppe RTL Deutschland; Kerstin Kohle, Produktion Mediengruppe RTL Deutschland; Rolf Amann, Sounddesign Mediengruppe RTL Deutschland
2nd Prize
ZDF: Familie Braun
Creative team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Alexandra Schulte, On Air Producer ZDF; Marie Meimberg, Produzentin
3rd Prize
SRF: Der Bestatter
Creative team: Alex Hefter, Creative Director SRF; David Angehrn, Leiter Strategie & Planung SRF; Patrick Arnecke, Leiter Design & Promotion SRF; Sven Volz, Art Director SRF; Adrian Bucher, Marketingberatung SRF; Patricia Baumgartner, Projektleiterin Werbung SRF; Mike Ferrara, Crossmedia Promotion SRF; Oliver Treml, Crossmedia Promotion SRF; Markus Fischer, Regie & Produzent Snakefilm
Best on air programme campaign: Sports
1st Prize
Red Bull TV: Urbex
The spots on the documentary series 'Urbex' on Red Bull TV show what a modern adventurer experiences every day – whether he is climbing Dubai's skyscrapers or the Shanghai Towers. At the same time, the campaign gives a glimpse behind the scenes of the spectacular actions and their protagonists. But watch out – some scenes are not for people with vertigo! Notice the subtitle: Enter at your own risk!
Creative team: Rüdiger Schrattenecker, Executive Producer Red Bull Media House TV; Nicolas von Hänisch, Producer Red Bull Media House TV; Eric Voggenberger, Cutter Red Bull Media House TV; Verena Steib, Cutter Red Bull Media House TV; Tina Siglreithmayr, Project Manager Red Bull Media House TV; Simon Rachbauer, Content Manager Red Bull Media House TV; Christian-Alexandru Rusitoru, Grafik Designer Red Bull Media House TV
2nd Prize
ZDF: UEFA EURO 2016
Creative team: Thomas Grimm, Leitung Marketing ZDF; Tino Windisch, Leitung Programm-Marketing 2 ZDF; Michael Maack, Projektleitung Marketing ZDF; Olaf Repovs, Corporate Design ZDF; Jürgen Krause, Executive Producer Film Deluxe; Katharina Strauss, Executive Producer Film Deluxe; Jörn Heitmann, Director Film Deluxe; Michael Schreitel, DoP Film Deluxe; Christina Holzer, Art Direktion KNSK
3rd Prize
SPORT1: Weitersagen! Die UEFA Europa League auf SPORT1
Creative team: Arman Kavrailoglu, Leiter Art Direction SPORT1; Carolin Melzer-Benz, Director Marketing SPORT1; Sven Helgert, Leiter Promotion SPORT1; Virginie Briand, Geschäftsführer 19:13 Werbeagentur; Michael Meyer, Geschäftsführer 19:13 Werbeagentur
Best on air programme campaign: Kids
1st Prize
Disney Channel Benelux: Just Like Me!
In the on air campaign for the new children's series 'Just like me' Disney Channel Benelux relies on the first impression: They emphasise this indelible moment in super slow motion. The break with the slow movement pulls the viewer back into reality and shows that these kids are as normal as everyone else: with a little creativity and motivation, everyone can chase their dreams and create cool videos. Inspiring and extraordinary!
Creative team: Elmar Scharff, Senior Promo Producer The Walt Disney Company Benelux; Nancy Theunissen, Senior Manager On Air & Production The Walt Disney Company Benelux; Femke Reijn, Creative Manager The Walt Disney Company Benelux; Michiel van Haren, Graphic Designer Nuoska; Vincent van Rooijen, Audio Designer Davinzzie; Jons Maresch, Audio Designer Jons.nl; Marc Bodeman, Producer Vaudeville; Mattijs Mollee, Director Vaudeville; Jan Hinke, Audio Designer
2nd Prize
Disney Channel: Die Schlümpfe
Creative team: Ole Tuerck, Head of Creative Services The Walt Disney Company GSA; Berns Huebl, Senior Writer/Producer The Walt Disney Company GSA; Bernd Mayershofer, Lead GFX Design The Walt Disney Company GSA; Ines Borras, Lead GFX Design The Walt Disney Company GSA; Christoph Breidenbach, Production Coordinator The Walt Disney Company GSA; Olaf Neumann, GFX Design The Walt Disney Company GSA; Jörg Zuber, Geschäftsführer Opium Effect
Best on air programme campaign: Comedy
1st Prize
ZDF: Sketch History
'Sketch History' – the name says it all. The new comedy shows the big and small events of world history from a completely new angle – from 'Ave Caesar', to 'Oooh Mister President' to Neil Armstrong. ZDF nicely translates the absurd humour of the show into the promotional campaign.
Creative team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Leitung Programm-Marketing 1 ZDF; Alexandra Schulte, On Air Producer ZDF
2nd Prize
ProSieben: Studio Amani
Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion Creative Solutions – ProSiebenSat.1 TV Deutschland; Ralph Aubele, Senior Conceptioner Creative Solutions – ProSiebenSat.1 TV Deutschland; Mareike Sauter, Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Philipp Graml, Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Michael Funk, Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; David Loy, Head of Marketing ProSieben Central Marketing – ProSiebenSat.1 TV Deutschland; Fritz Grabosch, Junior Product Manager Central Marketing – ProSiebenSat.1 TV Deutschland
3rd Prize
ProSieben: The Big Bang Theory
Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Markus Baier, Head of Promotion Creative Solutions – ProSiebenSat.1 TV Deutschland; Christian Giegerich, Senior Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Jonas Bucher, Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Kurt Rehling, Audio Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Maximilian Baumgartner, Concept Creative Solutions – ProSiebenSat.1 TV Deutschland; Jasmin Rolle, Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Mathias von Wyschetzki, Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; David Hoffmann, Product Manager ProSieben Central Marketing – ProSiebenSat.1 TV Deutschland
Best on air programme campaign: Show & Entertainment
1st Prize
RTL: Der Bachelor
Entirely dressed in shades of pink, women hang out in an equally girlish room. They get manicures, hair and make-up and read women's magazines. The champagne glasses are filled with Chantal No 5, the hair dryer is set to the highest level and the competition is eliminated using hairspray. Amusing cat fight on RTL? Oh, the new 'Bachelor' season is here.
Creative team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Desirée van der Pas, Konzeption & Regie Mediengruppe RTL Deutschland; Frank Husmann, Kamera Mediengruppe RTL Deutschland; Anja Pelzer, Projektmanagement Mediengruppe RTL Deutschland; Frank Schlieder, Produktionsmanagement Mediengruppe RTL Deutschland; Willi Rapien, Ausstattung Mediengruppe RTL Deutschland; Gregor Wagner, Sound Design Mediengruppe RTL Deutschland; Markus Döpper, VFX Mediengruppe RTL Deutschland; Markus Küttner, Leitung Comedy/Real Life RTL Mediengruppe RTL Deutschland
2nd Prize
kabel eins: Traumhaus oder raus
Creative team: Oliver Rojschl, Head of Promotion kabel eins/Creative Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Adrian Sauer, Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Thomas Gerlach, Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Boris Breitenreicher, Audio Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Christian Dorn, Senior Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Valerie Koch, Texterin/Konzeptionerin Creative Solutions – ProSiebenSat.1 TV Deutschland; Dominik Schütz, Senior Writer/Producer Creative Solutions – ProSiebenSat.1 TV Deutschland; Sandra Assadi, Head of Marketing kabel eins Central Marketing – ProSiebenSat.1 TV Deutschland; Michael Schweigkofler, Senior Product Manager Central Marketing – ProSiebenSat.1 TV Deutschland
3rd Prize
DMAX: Hammer-Weihnachten
Creative team: Jan Leitz, Manager On Air Promotion Discovery Networks CEEMEA; Philipp Mahla, On Air Promotion Executive Discovery Networks CEEMEA; Nermin Gladers, Senior Producer Seeblick Media; Nico Ophoff, Senior Producer Seeblick Media; Matthias Pasedag, Creative Mix Klangstüberl; Sebastian Schnuller, Re-Recording Klangstüberl; Hanne Wiesner, Konzept; Thomas Schmelzle, Editing; Benjamin Stern, Art Direction Grafik
Best on air programme campaign: Culture & Documentary
1st Prize
Discovery Channel: Alaska Week
Alaska – dark and cold winters, bears, living on the edge of wilderness, dog sleds, unique spectacles of nature and so much more. Scenes that pertain to the country's peculiarities as well as to the harsh characters living here – Discovery tells us about the programme. And the already established 'Alaska Week' secondary logo says it all: "A week away from everyday life and into the Alaskan adventure", of course on Discovery Channel. This campaign perfectly meets the target group!
Creative team: Jan Leitz, Manager On Air Promotion Discovery Networks CEEMEA; Lisa Michel, On Air Promotion Executive Discovery Networks CEEMEA; Alexander Hell, Geschäftsführer Blickfang Media; Julian Topehlen, Leitung Postproduktion Blickfang Media; Lina Heitmann, Leitung Projektmanagement Blickfang Media; Hanne Wiesener, Konzeption Blickfang Media; Alexander Mahoney, Editor Blickfang Media; Chris Zöller, Audio Designer Blickfang Media; Michael Betz, Station Voice
2nd Prize
Red Bull TV: Heart and Hands
Creative team: Rüdiger Schrattenecker, Executive Producer Red Bull Media House TV; Nicolas von Hänisch, Producer Red Bull Media House TV; Frank Jacob, Cutter Red Bull Media House TV; Eric Voggenberger, Cutter Red Bull Media House TV; Aiden Tuff, Cutter Red Bull Media House TV; Tina Siglreithmayr, Project Manager Red Bull Media House TV; Simon Rachbauer, Content Manager Red Bull Media House TV
3rd Prize
n-tv: The Seventies
Creative team: Cornelia Dienstbach, Leitung Marketing n-tv & Verticals/Diversifikation Mediengruppe RTL Deutschland; Sabrina Engel, Marken Managerin n-tv Mediengruppe RTL Deutschland; Lisa Dukowski, Marken Managerin n-tv Mediengruppe RTL Deutschland; Alessandro Taschetta, Senior Promotion Producer Mediengruppe RTL Deutschland; Panajiota Walko, Promotion Producer Mediengruppe RTL Deutschland; Andreas Henke, CCO Havas Worldwide Düsseldorf; Harald Jäger, Director Client Services Havas Worldwide Düsseldorf; Martin Breuer, Executive Creative Director Havas Worldwide Düsseldorf; Nina Schreier, Senior Producer Havas Worldwide Düsseldorf
Best promotion-related audio design
1st Prize
RTL: SPORT-Block – Januar Screening
The image flood of fast, emotional, gripping and inspiring sporting moments in this trailer is only surpassed by the audio design. No matter if tires squeal, goals are scored or a punch hits – the sound effects are the highlight!
Creative team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Marc Rhiem, Producer, Schnitt & Konzept Mediengruppe RTL Deutschland; Susanne Jung, Konzeption & Text Mediengruppe RTL Deutschland; Alexander Marchet, Creative Manager Mediengruppe RTL Deutschland; Eva Deutinger, Marken Manager Mediengruppe RTL Deutschland; Arne Thomas, Sound-Design Mediengruppe RTL Deutschland; Gregor Wagner, Sound-Design & Mischung Mediengruppe RTL Deutschland; Frank Hoffmann, Geschäftsführer RTL Mediengruppe RTL Deutschland
2nd Prize
sixx: Sweet & Easy – Enie backt
Creative team: Paul Taylor, Head of Audio Creative Solutions – ProSiebenSat.1 TV Deutschland; Rudolf Hochrein, Audio Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Florian Hausberger, Art Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Maria Holzmann, Creative Supervisor Creative Solutions – ProSiebenSat.1 TV Deutschland; Daniela Linse, Senior Editor Creative Solutions – ProSiebenSat.1 TV Deutschland; Manuela Gruber, Conceptioner Creative Solutions – ProSiebenSat.1 TV Deutschland; Elisabeth Riedl, Designer Creative Solutions – ProSiebenSat.1 TV Deutschland; Michael Newell, Senior Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Christina Leucht, Head of Marketing sixx Central Marketing – ProSiebenSat.1 TV Deutschland
3rd Prize
Disney XD: Gurke und Peanut
Creative team: Ole Tuerck, Head of Creative Services The Walt Disney Company GSA; Sofia Zuleta, Writer/Producer Social & Online The Walt Disney Company GSA; Andreas Wein, Toningenieur The Walt Disney Company GSA; Mathias Hofbauer, Editor BDA Creative
Best promotion-related musical composition
1st Prize
Bond Street Film Stockholm: C More – Summer Hits
With summery lightness, Bond Street Film Stockholm presents the summer hits on C More. The song "It's summertime, music keeps me dancing" with clips from the summer blockbusters puts Samuel L. Jackson, Melissa McCarthy and Mark Wahlberg in a good mood. The enthusiasm of the actors is reinforced by the musical level and captivates us. Great composition!
Creative team: Eoin Conroy, AD Bond Street Film Stockholm; Attis Gabrielsson, Producer Bond Street Film Stockholm; Martin Skogehall, Composer Bond Street Film Stockholm; Lars Bilk, CD Bond Street Film Stockholm; Fabrice Billet, Producer Bond Street Film Stockholm
2nd Prize
RTL: Deutschland sucht den Superstar
Creative team: Björn Klimek, Leiter Marketing & Creative Director Mediengruppe RTL Deutschland; Oliver Bittner, Creative Manager Mediengruppe RTL Deutschland; Jan Froböse, Regie, Producing & Konzeption Mediengruppe RTL Deutschland; Susanne Jung, Text & Konzeption Mediengruppe RTL Deutschland; Hamish Hutchison, 3D Design & Animation Mediengruppe RTL Deutschland; Arne Thomas, Sound-Design Mediengruppe RTL Deutschland; Markus Eckert, Kamera Mediengruppe RTL Deutschland; Arne Thomas & Zippy Davids, Musikkomposition Mediengruppe RTL Deutschland; Tom Sänger, Leitung Unterhaltung Show & Daytime RTL Mediengruppe RTL Deutschland
3rd Prize
Einsfestival: Idents
Creative team: Karin Sarholz, Redaktion WDR; Karin Egle, Redaktion WDR; Michael Worringen, Redaktion WDR; Alexandra Kravtsova, Konzept & Producing WDR; Michael Fröhlich, grafische Konzeption WDR; Jens Ermeling, Animation & Execution WDR; Marius Bubat, Komposition & Sound-Design WDR; Marvin Horsch, Komposition & Sound-Design WDR
Best use of music
1st Prize
The Screeners: 24 Wochen Kinotrailer
The film '24 WOCHEN' takes up a difficult topic: How do I decide when it is clear that my child is terminally ill during the pregnancy? The trailer transports the emotion and drama of the film without deterring us. This is achieved mainly through the sensitive interplay of in-depth press statements and the music balanced to the last detail. The music forms the dramaturgical framework for all elements: dramatic and penetrating, sensitive and tactful – music cannot be used more appropriately!
Creative team: Arnd von Rabenau, Creative Director The Screeners; Sascha Crone, Senior Writer Producer The Screeners; Elias Struck, Audio Designer Tonfabrik
2nd Prize
mehappy: RTL II – Mixtape
Creative team: Creative team: Klaus Schäfer, Geschäftsführung mehappy; Oliver Behrens, Trailerschnitt mehappy; Andre Gronwald, Grafik mehappy; Verena Hemberger, Konzept mehappy; Carlos Zamorano, Direktor Marketing und Kommunikation RTL II; Christina Wiesner, Leitung Marketing, Kreation und Werbung RTL II
3rd Prize
SRF: Cast Away
Creative team: Karsten Tiemann, Producer SRF; Oliver Treml, Teamleiter SRF; Thoma Schümperli, Teamleiter SRF; Alex Hefter, Leiter Gestaltung & Marketing SRF; David Angehrn, Leiter Strategie & Planung SRF; Patrick Arnecke, Leiter Design & Promotion SRF
Best social spot or campaign
1st Prize
TRBC Ukraine: Chernobyl – The National Code of Tragedy
Vyshyvanka is a traditional East-Slavic embroidery pattern that is widely used in Ukrainian regions and is regarded as a national cultural heritage. It is obvious to present the tragedy of Chernobyl with these black and red cross-stitches: the radiation warning sign, a nuclear power plant and people fleeing in buses. The pictures are interrupted with quiet music – the sound of a Geiger counter. The message is clear: we must live with the catastrophe of Chernobyl, we must remember, we thank those who have sacrificed their lives – and we do everything not to repeat it. An urgent reminder that all people understand!
Creative team: Tetyana Svyetlova, Director of Channel Brand & Product Promotion Department TRBC Ukraine; Svetlana Berezhnaya, Creative Producer TRBC Ukraine; Irina Evstifeeva, Art Director TRBC Ukraine; Roman Shoma, Idea TRBC Ukraine; Anton Korolyov, Pattern Creator TRBC Ukraine; Denis Sakharuk, Video Editor TRBC Ukraine; Daria Golubkova, Executive Producer TRBC Ukraine; Aleksandr Gavrilov, Composer & Sound Designer TRBC Ukraine; Victor Vityuk, Designer TRBC Ukraine
2nd Prize
MTV Netherlands: Pride
Creative team: Arjen Noordeman, Creative Director Viacom International Media Networks; Nicki Dreyer, Head of Creative Viacom International Media Networks; Beatrice Cardile, Project Manager MTV Viacom International Media Networks; Stephan Mursch, Producer On-Air Viacom International Media Networks; Arjan Timmermans, Project Manager Viacom International Media Networks; Jorge Fröberg, Motion GFX/Design Viacom International Media Networks; Soheill Deriss, Art Director; Maria Sandstrom, Art Director; Jelle v.d. Does, DOP
3rd Prize
ProSieben: Red Nose Day
Creative team: Richard Schweiger, Senior Vice President Creative Solutions – ProSiebenSat.1 TV Deutschland; Manuela Krause, Junior Art Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Benjamin Nitsch, Art Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions – ProSiebenSat.1 TV Deutschland; Steven König, Art Director Creative Solutions – ProSiebenSat.1 TV Deutschland, Elmina Medic, Project Manager Creative Solutions – ProSiebenSat.1 TV Deutschland; Karen Kujawa, Head of Digital Creative Solutions – ProSiebenSat.1 TV Deutschland